MARKETING-CLOUD-CONSULTANT ACTUAL QUESTIONS & MARKETING-CLOUD-CONSULTANT LATEST TEST REPORT

Marketing-Cloud-Consultant Actual Questions & Marketing-Cloud-Consultant Latest Test Report

Marketing-Cloud-Consultant Actual Questions & Marketing-Cloud-Consultant Latest Test Report

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q14-Q19):

NEW QUESTION # 14
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

  • A. Do they need to support different From Names by country?
  • B. Do they need to have independent reporting on SMS sends by country?
  • C. Do they need to support inbound messages in each country?
  • D. Do they need to support UTF-8 characters in their SMS?

Answer: C

Explanation:
Explanation
Supporting inbound messages in each country would require additional long code implementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5


NEW QUESTION # 15
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:

  • A. Send email activity which contains a link to subscription center
  • B. WebCollect
  • C. data extension with opt in status
  • D. SmartCapture

Answer: A,D


NEW QUESTION # 16
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)

  • A. The contact did not meet the entry criteria.
  • B. The interaction allows re-entry only after exiting, and the contact already exists.
  • C. The contact falls below the High Water Mark.
  • D. The entry event was not fired via Automation Studio.
  • E. The interaction has an A/B/n split, and the contact does not meet the criteria.

Answer: A,B,C


NEW QUESTION # 17
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?

  • A. Decision Split Activity using only Journey Data
  • B. Decision Split Activity using only Contact Data
  • C. Decision Split Activity using both Contact and Journey Data
  • D. Einstein Split Activity

Answer: C

Explanation:
Explanation
A decision split activity is a journey builder activity that allows branching the journey based on attribute values or engagement behavior of each contact. Contact data refers to data that is stored outside the journey, such as in data extensions or data views. Journey data refers to data that is captured at the moment of entry into the journey, such as from a Salesforce entry event. By using both contact and journey data in a decision split activity, NTO can compare attribute values from different sources using an attribute-to-attribute comparison. For example, they can compare the promo code from the transaction data extension (contact data) with the promo code from the entry event (journey data) and divert contacts who have redeemed the promo code before reminder emails are sent. References:
https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_attribute_to_attribute_comparison.htm&type=5


NEW QUESTION # 18
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

  • A. Check the "Include Replies as Attachments" box in the RMM settings.
  • B. Use RMM personalization strings to render the email reply body.
  • C. Use RMM dynamic content blocks to render the email reply body.
  • D. Query the RMM data view for the reply body and reference it from a data extension.

Answer: A

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Check the "Include Replies as Attachments" box in RMM settings.
* In the RMM configuration settings, you can set inbound emails to be auto-forwarded and attach the original reply as a file.
* This method ensures the Customer Success team can review the full original customer message without parsing dynamic fields or personalization strings.
#Why others are wrong:
* B: There are no RMM dynamic content blocks for rendering reply bodies.
* C: Querying the RMM data view would require custom queries and complex setups, which is unnecessary for simple forwarding.
* D: RMM personalization strings are used in response handling templates, not for forwarding attachments.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Reply Mail Management Overview:
"Use the Include Replies as Attachments option to attach customer replies when forwarding messages to designated addresses. This feature ensures that the original message body is included." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm)
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NEW QUESTION # 19
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